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Businesses call in greenwashing experts, but internal competence still needed

Greenwashing protest
Photo: Getty Images

Amid greenwashing scrutiny, regulatory enforcement and lawsuits, other solutions are being explored.

The WSJ reported on Wednesday that Vodafone Group and Nestlé have set up panels of experts to double-check environmental claims before they appear on products and marketing in an effort to avoid allegations of greenwashing.

Vodafone’s panel includes the company’s chief external and corporate affairs officer, the company’s sustainability chief,