Skip to Primary Navigation

Navigating the murky waters of AI, deepfakes, and image rights: Protecting your digital identity*

Rick Astley performs on the main Pyramid Stage on Day 4 of the Glastonbury Festival 2023
Singer Rick Astley brought a legal case for voice imitation. Photo: Matt Cardy/Getty Images

Exploring the legal issues posed by AI and deepfakes in marketing, advertising and communications services.

*The title was written by AI. The rest of this article was not.

There is a lot of talk about artificial intelligence (AI) and how it will disrupt, and is already disrupting, the marketing, advertising and communications services (or marcomms) sector or, for instance, the financial services (FS) sector, where