GRIP Commissioning Editor Jean Hurley hosts her first episode with experts from Covington law firm.
David Berman leads Covington’s financial services practice in EMEA and Emily Lemaire is an associate in Covington’s financial services practice in London.
We talked about:
- the new UK anti-greenwashing rule;
- the risks of firms greenwashing themselves as a company aka “bluewashing”;
- how bluewashing is regulated by UK’s ASA, CMA, EU’s sustainable finance framework and the US Marketing Rule;
- what firms should be looking out for in their current marketing practices;
- potential enforcement actions;
- greenwashing and bluewashing as a global issue;
- AI as a tool for detecting greenwashing.
A transcript for this podcast is available here.
