1inch and Unstoppable Domains announce partnership

The DEFi/DEX protocol and NFT domain marketplace have joined up to encourage the mass adoption of DeFi products.

A new partnership between decentralized exchange aggregator 1inch and NFT domain name provider Unstoppable Domains allows for smoother transaction of assets to and from users’ wallets.

The arrangement means 1inch is now allowing wallet users to use human-readable domain names instead of long, clunky, alphanumeric codes to buy and sell crypto assets.

According to 1inch, an NFT domain can be more than a payment address for wallets, providing a universal decentralized digital identity and serving as a unique username across apps and platforms. When creating usernames for crypto, users have a great choice between different endings such as NFT, Wallet, Crypto, X, and DAO.

“The issues of user experience, security and identity are still holding back Web3 mainstream adoption,” says Sergej Kunz, 1inch Network co-founder. “The partnership with Unstoppable opens up opportunities for overcoming these barriers by making Web3 onboarding more fun and attractive, while users will also benefit from a user-friendlier way of transacting,” he adds.

“The 1inch wallet is a DeFi lover’s dream, and Unstoppable is helping make it even easier for DeFi enthusiasts to manage their finances and own their identity on Web3,” said Sandy Carter, SVP and Channel Chief at Unstoppable Domains. “We’re thrilled to partner with 1inch to make transacting with, accessing and buying crypto simpler and more intuitive than ever.”

1inch has a market cap of $338m and was ranked 98th in cryptocurrency rankings as of October 3. It is available for trading on many major crypto platforms including Binance, eToro, Coinbase, and Gemini.