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Welcome to the Wild West – how crypto fever clouded business judgment

Manchester United stadium
When Manchester United signed up with a crypto partner, did the commercial department understand the deal? Photo: Stu Forster/Getty Images

Serious questions of regulation and due diligence are raised in a fascinating new book about crypto and sport.

You don’t need an affinity for or knowledge of sport to be both fascinated and concerned by how parts of the crypto industry have tried, often successfully, to use global sporting brands to hook unsuspecting and informed customers.

From the DAO whose central proposition was that it could get 80

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