A recent study by Greenly, a Paris-based carbon accounting consultancy firm, has revealed that TikTok’s annual carbon footprint may be larger than that of Greece. The study estimates TikTok’s 2023 emissions in the US, UK, and France alone at 7.6 million metric tonnes of CO2e, surpassing platforms like Twitter/X
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Study finds TikTok’s carbon footprint is likely to exceed Greece’s
We take a look at the environmental and social costs of TikTok, including its carbon footprint and the role of finfluencers in sharing non-compliant financial promotions.