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FCA advert screens before “Dumb Money” movie to warn film fans of investment risks

"Dumb Money" premiere during the 2023 Toronto International Film Festival
“Dumb Money” premiere, 2023 Toronto International Film Festival. Photo: Michael Loccisano/Getty Images

Jean Hurley

2 min read
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The advert is part of the InvestSmart campaign which encourages consumers to make better-informed decision.

The UK regulator has taken a new approach to cinema advertising and premieres innovative advert ahead of Hollywood’s chronicle of GameStop.

The FCA commissioned advertising linked to “Dumb Money”, a new film profiling the GameStop saga directed by Craig Gillespie and written by Lauren Schuker Blum and Rebecca Angelo, featuring an

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